Project Description
BT Infonet was extremely proud to be one of the two main partners of Team Alinghi, both in 2007 and in 2003, when Team Alinghi became the first European team ever to win the America’s Cup.
The 2007 race was special though, and may go down in history as one of the most exciting America’s Cup’s ever for its photo finish separated by mere meters.
With margins so narrow, José Collazo, President of BT Infonet made comparisons between the two winning teams, “A combination of state-of-the-art technology, people and the ability to work as a team to deliver the winning approach – Alinghi mirrors the essence of the BT Infonet brand and corporate promise.”
Mimio designed a co-branded identity for Team Alinghi and BT Infonet, and created press kit and promotional materials for pre- and post-race events for the support teams and participants.
