Mimio created the visual concepts behind this Friday the 13th wedding at the Athenaeum at Cal Tech. A mysterious boxed invitation with wax seal and blood red rose petals set the tone for this goth wedding in the most traditional of locations. Mimio also provided day-of coordination for the event which included a provocative magician [...]

Harvard-Westlake School — 25 Years in Motion Gala
Branding, Event Design & Production, Mobile App, Print, Web
Margaret Yasuda 2017-12-08T20:19:08+00:00Mimio created a branded identity for Harvard-Westlake School for their 25th Anniversary Gala, "25 Years in Motion. Mimio collaborated with Mary Dann Luxury Events to design and produce the event, including electronic invitation design and management, signage, graphics, audio/visual graphics and creation of a gallery of 25 years of Harvard-Westlake memorabilia. Mimio created a [...]
South Bay Celebration
Event Design & Production, Print
Margaret Yasuda 2017-12-08T21:32:01+00:00Mimio designed and coordinated a joyful wedding reception in the San Pedro. Rustic details captured the informal tone of this South Bay venue. Antique ivory and burlap textures were woven into the theme of the reception.
Infonet Annual Report Magazine
With the challenge of creating a new concept annually, Mimio designed the Infonet Annual Report, "Insights," in the format of a travel magazine. Mimio art directed all photography on location in India, and represented the capabilities of Infonet in editorially styled articles, featuring Infonet clients in full page ads.
“Insights”, Infonet Annual Report
Branding, Print
Margaret Yasuda 2017-05-03T04:25:43+00:00Mimio developed a concept for the Infonet Annual Report that chronicled the sales cycle of an Infonet team member landing a new account. Titled "Insights", the annual report was divided into sections in a notebook, with die cut tabbed sections on efficiency, support, access, stability and vision and a "file folder" filled with case studies and [...]
Proflowers Business Gift Guide
Branding, Print
Margaret Yasuda 2017-05-03T04:54:20+00:00ProFlowers and sister companies, Cherry Moon Farms and Secret Spoon Sweets combined forces to create a Business Gift Guide, targeted at corporate buyers purchasing gifts for partners, clients, vendors and associates. Mimio art directed and styled photography and designed a visual brand establishing ProFlowers as the leaders in express delivery of made-to-order sweets, freshly baked [...]
Archer School for Girls Viewbook
Founded by three bold and visionary women, The Archer School for Girls was always intended to be an innovative school, a place where every programmatic decision is based on the current research about how girls learn, develop, and thrive. For a viewbook targeting prospective students and parents, Mimio concepted the theme of what it takes [...]

The UCLA Ronald W. Burkle Center for International Relations
Branding, Print
Margaret Yasuda 2017-05-02T22:30:00+00:00Mimio created a visual identity and produced a custom engraved portfolio for The UCLA Ronald W. Burkle Center for International Relations. The Center for Middle East Development undertook the Conference in Doha in partnership with the Ministry of Foreign Affairs of Qatar. Mimio concepted the key art, art directed the photography and designed Global Opportunities [...]
American Airlines Gallery Collection
Mimio created the American Airlines Gallery Collection as a concept for the redesign of first and business class menus for American Airlines. Each quarter, the menu covers rotated artwork, featuring artists representing all geographical regions of the United States exploring the eclectic viewpoints of Americans on issues such as freedom, family, education, religion and more. The [...]
Springtime in Paris
Event Design & Production, Print
Margaret Yasuda 2017-04-28T20:18:17+00:00Inspired by Chanel‘s spring fashion show featuring over the top white paper floral headpieces and backgrounds, Mimio collaborated with Eventful Designing to create decor and invitation accessories for a stylized fantasy wedding photo shoot. With a nod to Paris, the table top pieces incorporated artist's sketches of the menu and french poetry wrapped custom gifts for [...]
UCLA International Institute
Branding, Print
Margaret Yasuda 2017-04-28T20:18:17+00:00At the core of the UCLA International Institute is a cluster of multidisciplinary centers and programs focusing on major world regions and global issues. Mimio designed a collateral system to highlight the unique features of each center, but support the overall branding of UCLA and the Institute. Each brochure features unique photography and textural details to reflect [...]

Your Wedding Day Stylized Photo Shoot
Event Design & Production, Print
Margaret Yasuda 2017-05-03T15:31:03+00:00Mimio collaborated with Your Wedding Day and Linda Pitelli to create a fantasy Moulin Rouge wedding celebration with a custom boxed invitation, notes des artistes, and menus printed on feather fans.
BT Infonet | Team Alinghi
Branding, Print
Margaret Yasuda 2017-04-20T05:50:47+00:00BT Infonet was extremely proud to be one of the two main partners of Team Alinghi, both in 2007 and in 2003, when Team Alinghi became the first European team ever to win the America's Cup. The 2007 race was special though, and may go down in history as one of the most exciting America's [...]
Infonet Annual Report
Branding, Print
Margaret Yasuda 2017-04-28T20:18:18+00:00This year's annual report from Irdeto was produced to evoke a casual file folder filled with data. Special die cut tabs, a gatefold pull out chart and grommeted note pad pages told the story of a salesperson's process in closing a sale. The annual report won numerous awards for both its concept and high calibur [...]
Kaiser Permanente
Branding, Print
Margaret Yasuda 2017-05-03T17:40:28+00:00The Kaiser Permanente Southern California Community Benefit annual report reflected the diversity of the programs Kaiser supports in local communities, as well as the wide range of services Kaiser offers. Mimio art directed photography, designed and produced the brochure.