Project Description
Founded by three bold and visionary women, The Archer School for Girls was always intended to be an innovative school, a place where every programmatic decision is based on the current research about how girls learn, develop, and thrive. For a viewbook targeting prospective students and parents, Mimio concepted the theme of what it takes to “be” an Archer Girl. Independent, creative, strong, passionate, true, and a leader are just some of the words that were incorporated with corresponding photography to articulate the mission of Archer.
The same visual theme was expanded to materials later in the year featuring upcoming performances by the students.
